Senior leadership most important factor in driving corporate sustainability

Senior leadership engagement is the most important factor in determining the success of companies’ sustainability strategies over the next three years, according to a new study published today, writes

Carried out by the Economist Intelligence Unit (EIU), the study, Sustainability Insights: Learning from Business Leaders, found that almost half of businesses (44%) believe engagement with business leaders will be the most important factor in successfully implementing a sustainability strategy over the next three years.

The study, based on a survey of more than 300 European business executives, also found that at the Board level, 28% have periodic meetings addressing sustainability, but only 18% of companies have directors who assess the success of sustainability initiatives.

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